Responsibilities

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Support audience uploads, exclusions, and segmentation strategies.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.

Requirements

• 2-3+ years of hands-on experience managing paid search and YouTube campaigns.
• Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
• Experience running performance-focused paid search ads for omnichannel consumer brands.
• Comfort analyzing data and translating performance metrics into optimization actions.
• Detail-oriented, highly organized, and comfortable operating in-platform daily.
• Strong collaboration skills and ability to work in a fast-paced environment.

Preferred

• Deep hands-on expertise within paid search, with a focus on executional excellence and optimization rigor.
• Highly hands-on and optimization-focused.
• Critical to driving scalable customer acquisition through search platforms.
• Embedded within a global paid media team focused on measurable growth across multiple regions.

Benefits

• At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!
• What we offer:
• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Amazing culture of collaborative and passionate coworkers
• Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
• Region 1: $93,500 - $110,000