Responsibilities

• Daily active management of paid search and shopping platforms including Google Ads and Amazon Shopping
• Demonstrated ability to generate keyword targets including expansion on current strategy and improved organization of current paid search campaigns
• Ideation and generation of paid search ad copy
• Implementation of paid search ad copy testing
• Weekly, monthly, and ad hoc reporting to demonstrate results and track performance over time
• Analysis of paid search trends through Google Analytics, search platform reports and third-party tools
• Ensure the health of the campaigns, spending budgets in full, while exceeding business KPIs
• Manage campaign budgets, ensuring efficient allocation of resources to maximize performance
• Work closely with media teams to provide insights and recommendations that align with, or enhance, business strategy
• Research of competitive paid search landscape

Requirements

• 3+ years of experience managing search strategies (preferred in Google platforms for both search & shopping)
• Bachelor’s degree, preferably in Business Economics, Marketing, Finance or a quantitative field
• Strong analytical skills with the ability to interpret data and identify trends
• Experience working in SA360 or other bid management platforms
• Experience working in Amazon Ads
• Experience working in other media platforms (e.g. social and programmatic) is a plus
• Experience working in Walmart Advertising is a plus