Responsibilities

• Plan, build, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube.
• Maintain and continuously improve keyword strategies, audience targeting, product feed structures, and bidding strategies aligned with business goals.
• Monitor campaigns daily and make data-driven optimizations to improve ROAS, CAC, conversion rate, revenue, and new customer acquisition.
• Manage paid search budget pacing to ensure efficient spend allocation across campaigns and channels.
• Analyze campaign performance using Northbeam, Google Analytics, Looker Studio, and platform-native tools to surface insights and identify growth opportunities.
• Develop clear, actionable recommendations based on performance data, customer behavior, and competitive trends.
• Track and report on key metrics including ROAS, CAC, CPA, conversion rate, impression share, and new customer acquisition.
• Partner with creative, ecommerce, and analytics teams to support product launches, promotional campaigns, and evergreen growth initiatives.
• Support marketing strategies across key product categories including protein, supplements, personal care, and wellness.
• Assist in agency, vendor, and platform partner communication as needed to ensure alignment and execution.