Responsibilities

• Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
• Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
• Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
• Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
• Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
• Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
• Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
• Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
• Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
• Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth.

Requirements

• Minimum of 3+ years of experience in paid search advertising.
• Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
• Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.

Preferred

• Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM)
• Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices
• Experience working with CRMs such as ServiceTitan
• Familiarity with AI tools for campaign building and optimization