Responsibilities

• Build, execute, manage, and optimize paid search campaigns across Google Ads and peripheral search platforms as needed
• Build, execute, manage, and optimize social campaigns across major platforms such as Meta, TikTok, and Reddit
• Analyze performance data regularly and translate it into clear insights, hypotheses, and next steps
• Support ongoing media spend actualization and optimization
• Act as a “boots-on-the-ground” search expert, proactively flagging opportunities, risks, and performance shifts
• Collaborate with media strategists and account leads to ensure search and social approach aligns with broader channel strategy
• Support reporting and performance storytelling—helping explain what’s happening and why it matters
• Participate in regular check-ins with leadership to review monthly and quarterly trends across accounts
• Assist with onboarding and mentoring newer team members as the search team grows
• Support projects beyond your core accounts when needed—we operate as one team, not silos

Requirements

• 4+ years of experience in a paid search, SEM, biddable media, or marketing analyst role in an advertising agency
• Hands-on experience managing Google Ads, and social for primary platforms (Meta & TikTok Ads)
• Comfort working in GA4, executing complex tagging/event tracking, and connecting platform performance to on-site behavior
• Strong working knowledge of Excel and Google Sheets for analysis, pacing, and reporting
• A genuine curiosity about performance. You don’t just look at numbers you interrogate them
• Interest in media trends, business, and how people actually search and make decisions
• Google Ads and/or Microsoft Advertising certifications are a plus
• Previous exposure to SEO or content strategy is helpful, but not required as campfire does not offer organic search services.

Benefits

• Hybrid work environment with three days in our Portland, ME office (T-TH) with remote or in-office Mondays/Fridays
• Flexible PTO and company holidays, including a paid week off between Christmas and New Year’s
• Health insurance (medical, dental, vision)
• 401(k) with company match
• Paid volunteer time to support causes you care about
• Profit-sharing opportunities based on agency performance
• Parental leave and flexible schedules for caregivers
• A culture that values people first—not just performance metrics