Paid Search and Shopping Specialist at Shutterfly | USA | $97K/yr – $146K/yr

Shutterfly

Paid Search and Shopping Specialist

USA (Remote)

$97K/yr – $146K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search strategy and end-to-end campaigns to acquire customers and grow ROI.

Own end-to-end paid search campaigns across Google, Bing, including P-Max and Shopping.
Must-have: 5+ years of Paid Search experience with Google/Bing and analytics proficiency.
Standout: End-to-end Display channel ownership and cross-team collaboration.

Job Description

Responsibilities

Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search.
Create, launch, test, and optimize Paid Search, P-Max and Shopping campaigns on Google, Bing, to maximize reach and ROI.
Manage and optimize App. Installs campaigns in Google (UAC) and Apple (ASA)
Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance.
Conduct keyword research, ad copywriting, bid management, and campaign optimization.
Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies.
Design and implement tests based on best practices, analyze data, and deliver actionable results.
Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies.
Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed.

Requirements

BA/BS or equivalent experience.
5+ years of full-time, professional experience with Paid Search, Shopping, or other PPC campaigns on Google and Bing.
Strong analytical and reporting skills, with proficiency in Adobe Analytics, and PBI (Power BI)
In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360.
Experience with keyword research, ad copywriting, and landing page optimization.
Ability to manage budgets effectively and demonstrate positive results.
Excellent communication and collaboration skills.
Ability to work effectively and collaboratively in a team-based environment.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Self-driven mindset with the ability to work independently.

Benefits

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

Shutterfly

Shutterfly is the leading digital retailer and manufacturer of high-quality personalized products and services. Our guiding vision is to make life's experiences unforgettable! We want to help people express themselves through personalized goods and custom-designed products, and enable them to capture moments that reflect their unique identity.Shutterfly also operates Shutterfly Business Solutions, which delivers premium digital printing services to the enterprise market; Spoonflower, a platform to create or shop for unique designs for fabric, wallpaper, and home decor; and Lifetouch, the leader in school photography and operator of portrait studios. Learn more about Life@Shutterfly and our current career opportunities by visiting https://shutterflycareers.ttcportals.com/

Founded in 1999

San Jose, California, USA

8.7K employees

www.shutterflyinc.com