Responsibilities

• Define and evolve paid search strategy across clients, verticals, and teams
• Ensure alignment between search initiatives and broader business and marketing goals
• Establish frameworks for planning, testing, optimization, and measurement
• Guide investment strategy, including budget allocation and prioritization
• Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
• Identify and unlock opportunities for growth, efficiency, and scale
• Build and implement scalable frameworks to solve complex performance challenges
• Partner on upsell and new business opportunities to drive account and agency growth
• Stay ahead of industry trends including automation, AI, and signal loss
• Define how the team adapts to changes in the search and media landscape

Requirements

• 8–10+ years of experience in paid search or performance marketing and agency experience
• Deep expertise across Google Ads, Microsoft Ads, and modern search tactics
• Proven ability to lead teams and manage performance across multiple accounts
• Strong strategic thinking with a focus on business impact and growth
• Experience navigating industry changes such as automation and privacy shifts
• Excellent communication skills with experience presenting to senior stakeholders

Preferred

• Exposure to internal P&L management
• Deep knowledge in Social, Organic, and/or Programmatic
• Experience with third-party attribution or incrementality tools
• Experience with TrueClicks
• Experience with Funnel and data automations + proficient in excel