Responsibilities - Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs. - Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls. - Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic. - Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients. - Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals. - Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering. - Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes. - Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions. - Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment. - Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly). - Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment. - Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders. - Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team. Requirements - Bachelor's degree in marketing, business, communications, or related area or equivalent experience. - Minimum 1 year’s relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns. - Active Google Ads certifications required: Search and GA4; Microsoft Advertising preferred. - Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus. - Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required. - Experience managing multiple clients across varied industries and budgets simultaneously. - Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred. - Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting. - Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting. - Familiarity with Display/Video and paid social campaigns a plus. - Exceptional organizational and time management skills; thrives managing multiple priorities in a fast-paced environment. - Clear communicator able to translate complex PPC strategy for non-technical stakeholders. - Proactive, adaptable, and current on evolving platform capabilities and automation best practices. Nice to Have - Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus. - Familiarity with Display/Video and paid social campaigns a plus. - Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting. - Hands-on experience with YouTube, Demand Gen and Performance Max campaign types required. - Experience managing multiple clients across varied industries and budgets simultaneously. - Higher Education, Advocacy and/or B2B clients preferred. Benefits