Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
2 days ago
Paid Search Manager
Charlotte, NC (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own planning, execution, and optimization of paid search campaigns to drive ROI for Townsquare Ignite.
- Own the end-to-end management of SEM campaigns to meet ROI and KPI targets.
- Must-have: 1–2 years of hands-on Google/Bing media buying.
- Standout: Experience managing home services Search and LSA accounts is preferred.
Job Description
- Plan, execute, and optimize SEM campaigns to drive engagement and conversion
- Keyword analysis – build keyword lists, analyze search volume and make recommendations
- In-platform setup of paid search campaigns
- Text creative copywriting for paid search
- Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
- Maintain and track ROI and ad spend across all accounts monthly
- Keep up to date with best practices, bid management systems, keyword development tools, and industry research
- Pull and analyze daily campaign reports
- Generate monthly reporting and performance insights that lead to gains against client business objectives
- Troubleshooting any technical and performance issues
Townsquare Ignite
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.
Traffic Signals
Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%
Headcount Trend
Current headcount: ~202
Marketing Team
Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4
