Responsibilities

• Develop and manage paid search strategies across Google Ads and other platforms.
• Own campaign structure, bidding strategies, and performance optimization.
• Manage and pace budgets to maximize ROI.
• Analyze performance data and provide actionable insights via Looker Studio or similar tools.
• Lead A/B testing of ads, keywords, and landing pages.
• Collaborate with SEO and content teams to align paid and organic strategies.
• Guide and mentor Paid Search Associates.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.

Requirements

• Bachelor’s degree in Marketing or related field (or equivalent experience).
• 3+ years of hands-on paid search management experience.
• Strong analytical and strategic thinking skills.
• Experience managing budgets and performance reporting.
• Excellent communication and collaboration abilities.
• Proficiency with Microsoft Office Suite or related software.
• Comfortable navigating computer systems and software to assist customers or manage activities.
• Excellent verbal and written interpersonal and communication
• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.