Paid Search Manager, Investopedia at People Inc. | New York City, NY | $90K/yr – $110K/yr

People Inc.

Paid Search Manager, Investopedia

New York City, NY (Hybrid)

$90K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid search strategy and ROI, combining end-to-end optimization with data-driven insights to scale acquisition and profitability.

Own Google Ads execution and testing roadmap across the funnel, from impression to conversion.
Collaborate with analytics to fuse multi-source data for measurement and action-ready optimization.
A/B test ad creative, landing pages, and targeting to lift conversion rates and efficiency.

Job Description

Own paid search strategy and ROI, combining end-to-end optimization with data-driven insights to scale acquisition and profitability.

Responsibilities: Own Google Ads execution and testing roadmap across the funnel, from impression to conversion.
Responsibilities: Collaborate with analytics to fuse multi-source data for measurement and action-ready optimization.
Responsibilities: A/B test ad creative, landing pages, and targeting to lift conversion rates and efficiency.

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA

1.8K employees (753 in marketing)

www.people.inc