Responsibilities

• Set the strategic direction for paid search campaigns across Google, Microsoft (Bing), YouTube, and other biddable search-based platforms, ensuring alignment with client business goals, strategic imperatives, and broader media objectives
• Present complex paid search strategies, performance insights, and optimization recommendations to external stakeholders in a clear, confident, and digestible manner
• Oversee and strategically contribute to targeting, keyword research, ad copy development, landing page assignments, and KPIs/measurement objectives with consideration for campaign outcomes beyond the click, such as deep content engagement and Rx conversion
• Proactively identify emerging opportunities in the paid search landscape , including automation, AI-powered bidding, and new platform capabilities , and translate them into actionable client strategies
• Serve as the senior point of contact for assigned brands, partnering closely with clients and internal team leads across other departments to integrate paid search within the broader omnichannel media plan
• Foster a high-performing team culture rooted in accountability, collaboration, continuous learning, and operational excellence
• Set clear expectations and goals for team members, providing regular feedback, mentorship, and career development guidance
• Ensure quality assurance across all team deliverables, including campaign builds, keyword research, bid management, financial actualizations, and client reporting
• Prioritize and delegate tasks across the team in the areas of account creation, QA, optimization, pacing, bid management, targeting, and reporting
• Oversee scope development, staffing forecasts, and utilization planning in coordination with media, account, and project management teams
• Lead thought leadership efforts by authoring and reviewing search-related POVs, case studies, and insights based on industry updates, trends, and campaign performance findings
• Serve as a paid search subject matter expert in new business pitches and proposals, articulating Fingerpaint’s capabilities and point of view to prospective clients
• Contribute to the development and refinement of agency-wide paid search processes, best practices, and capability offerings
• Stay informed about the latest trends, technologies, and regulations in the search marketplace through research, industry events, and conferences

Requirements

• 6-8 years of hands-on experience managing paid search accounts, with progressive leadership and management responsibilities; agency experience strongly preferred
• Deep expertise in paid search campaign strategy, management, analysis, and optimization across Google Ads, Microsoft Advertising, YouTube, and Search Ads 360
• In addition to experience in pharmaceutical industry, non-pharma experience is welcome
• Demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations
• Strong proficiency with analytics and data visualization platforms (Google Analytics, Tableau, Looker Studio, or Google Data Studio)
• Experience working with AI tools, such as Gemini, Claude, and ChatGPT, to improve day to day efficiencies within your and your team’s workloads
• Experience contributing to and leading new business pitches and proposals is a plus
• Excellent organizational, written, and verbal communication skills
• Proficient in MS Office, particularly Excel (V-Lookups, Pivot Tables, financial modeling) and PowerPoint
• Experience with or exposure to organic SEO is a plus
• Experience with generative engine optimization (GEO) and working within LLMs is a plus
• Experience with advanced claims-based analytics (e.g., Crossix DIFA) is a plus