Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube as needed.
• Conduct keyword research, audience research, competitive analysis, and search term analysis.
• Monitor campaign performance, pacing, budgets, bids, conversion volume, CPA, ROAS, and other key KPIs.
• Recommend optimizations based on performance trends, including budget shifts, bidding strategy changes, audience refinements, keyword adjustments, and creative recommendations.
• Support ad copy development and testing across paid search campaigns.
• QA campaign builds to ensure proper settings, targeting, tracking, budgets, and naming conventions are in place.
• Set up and troubleshoot conversion tracking using Google Tag Manager.
• Support GA4 event tracking, conversion setup, and audience creation.
• Help diagnose tracking discrepancies between Google Ads, GA4, client websites, CRM platforms, and reporting dashboards.
• Work with internal teams and clients to ensure key conversion actions are being captured accurately.

Requirements

• 2 to 4 years of hands-on experience managing Google Ads campaigns.
• Strong working knowledge of Google Ads, especially Search and Performance Max.
• Experience with Google Tag Manager, including setting up and troubleshooting tags, triggers, and variables.
• Familiarity with GA4, including events, conversions, traffic sources, and basic reporting.
• Strong analytical skills and comfort working with performance data.
• Ability to identify issues, troubleshoot problems, and communicate findings clearly.
• Strong attention to detail, especially with campaign QA and tracking setup.
• Comfortable working in spreadsheets, including basic formulas, pivot tables, and data organization.
• Ability to manage multiple tasks, deadlines, and client priorities.

Preferred

• Experience with Funnel.io, Looker Studio, Supermetrics, or other reporting/data aggregation platforms.
• Experience with Microsoft Ads, Meta Ads, LinkedIn Ads, or other paid media platforms.
• Familiarity with offline conversion tracking, enhanced conversions, CRM integrations, or server-side tagging.
• Experience working in an agency environment.
• Google Ads and/or Google Analytics certifications.
• Experience with lead generation, B2B, financial services, healthcare, or other performance-focused accounts.