Paid Search Analyst

Knoxville, TN (Unknown)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize paid search campaigns across Google Ads and related channels while coordinating budget pacing and client reporting.

  • Manage and monitor campaign launches, pacing, and budgets across multiple channels.
  • Must-have: 1+ year in digital marketing with Google Ads and Analytics.
  • Standout: Strong analytics and precise performance reporting that translates insights into actions.

Job Description

Responsibilities

  • Budget monitoring & pacing – track daily and weekly budget pacing across multiple campaigns, proactively coordinating with search planners and buyers to ensure spending aligns with client objectives.
  • Campaign management – build and launch paid search, Demand Gen, Performance Max, App Download, and YouTube campaigns; monitor flight dates, start/stop campaigns on schedule, and maintain up‑to‑date budgets in the agency’s billing system.
  • Optimization implementation – execute daily, weekly and monthly optimizations (keyword expansions, bid adjustments, audience refinements, creative testing) to maximize performance.
  • Invoice reconciliation – reconcile media invoices and coordinate with account teams and media strategy leads to ensure accurate billing.
  • Reporting & analysis – pull and analyze performance data from Google Ads, Google Analytics and other platforms; prepare interim and final reports highlighting optimizations, insights and operational metrics for clients.
  • Keyword and ad copy support – assist with keyword research, ad copy writing and quality assurance to improve campaign relevance and efficiency.
  • Client presentations – prepare performance summaries and insights for client meetings; support the Search Department in new client presentations when needed.

Requirements

  • 1 + years’ experience in digital marketing (internships or co‑ops count) with familiarity using Google Ads and Google Analytics.
  • Google Ads certification is a plus.
  • Strong analytical and problem‑solving skills – comfortable working with data, identifying trends and recommending optimizations.
  • Exceptional organization and attention to detail – able to manage multiple budgets, campaigns and deadlines in a fast‑paced environment.
  • Excellent communication skills – capable of distilling technical insights into clear recommendations for teammates and clients.
  • Proficiency in Microsoft Excel, PowerPoint/Keynote and Word – skilled with pivot tables, formulas and data visualization.

Benefits

  • Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
  • Dog-friendly offices
  • Flexible PTO
  • Generous parental leave for primary and non-primary caregivers
  • Medical (PPO or High Deductible option) for employee + dependents
  • 401(k) Participation
  • Employer-paid Dental & Vision
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Tombras logo

Tombras

Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America. We are united by our philosophy: Connecting Data & Creativity for Business Results.®2023 AdAge A-List Standout 2022 ADWEEK US Agency of the Year (Finalist)2021 Fast Company World Changing IdeasClients include Orangetheory Fitness, MoonPie, BUSH's Beans, Rolls-Royce, Pernod Ricard, Frito-Lay, Zaxby's

Founded in 1946
Knoxville, Tennessee, USA
475 employees (220 in marketing)

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
31.9%
Direct
52.5%
Referral
6.3%
Social
8%
Paid
1.1%

Headcount Trend

Current headcount: ~475

Marketing Team

Marketing Team Size
154 (32% of company)
Median Career Experience
9.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

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