Paid Search Analyst

Knoxville, TN (Remote)

Salary Not AvailableIntern/New Grad1+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive paid search and YouTube campaigns end-to-end for a mid‑sized agency, optimizing budgets, reporting, and client insights.

  • Must-have: 1+ year in digital marketing with Google Ads/Analytics
  • Standout: hands-on budgeting, optimization, and reporting across multiple campaigns
  • Other: familiarity with Google Ads certification is a plus

Job Description

Responsibilities

  • Budget monitoring & pacing – track daily and weekly budget pacing across multiple campaigns, proactively coordinating with search planners and buyers to ensure spending aligns with client objectives
  • Campaign management – build and launch paid search, Demand Gen, Performance Max, App Download, and YouTube campaigns; monitor flight dates, start/stop campaigns on schedule, and maintain up‑to‑date budgets in the agency’s billing system
  • Optimization implementation – execute daily, weekly and monthly optimizations (keyword expansions, bid adjustments, audience refinements, creative testing) to maximize performance
  • Invoice reconciliation – reconcile media invoices and coordinate with account teams and media strategy leads to ensure accurate billing
  • Reporting & analysis – pull and analyze performance data from Google Ads, Google Analytics and other platforms; prepare interim and final reports highlighting optimizations, insights and operational metrics for clients
  • Keyword and ad copy support – assist with keyword research, ad copy writing and quality assurance to improve campaign relevance and efficiency
  • Client presentations – prepare performance summaries and insights for client meetings; support the Search Department in new client presentations when needed

Requirements

  • 1 + years’ experience in digital marketing (internships or co‑ops count) with familiarity using Google Ads and Google Analytics
  • Google Ads certification is a plus
  • Strong analytical and problem‑solving skills – comfortable working with data, identifying trends and recommending optimizations
  • Exceptional organization and attention to detail – able to manage multiple budgets, campaigns and deadlines in a fast‑paced environment
  • Excellent communication skills – capable of distilling technical insights into clear recommendations for teammates and clients
  • Proficiency in Microsoft Excel, PowerPoint/Keynote and Word – skilled with pivot tables, formulas and data visualization

Preferred

  • Google Ads certification is a plus
  • Experience with YouTube and Shopping campaigns as part of paid search experience

Benefits

  • Independence with scale – work in a third‑generation, family‑owned agency that has doubled in size over the last five years while maintaining the freedom to innovate.
  • Award‑winning culture – our work and people have been recognized by Ad Age , Fast Company , Effie , Cannes Lions and more.
  • Growth and learning – learn from Senior Paid Search Managers and Strategists who handle multi‑million‑dollar campaigns for national brands. You will gain hands‑on experience with Google Ads, YouTube and Shopping campaigns, and collaborate with data scientists, creatives and media experts across the agency.
  • High‑impact clients – contribute to campaigns for globally recognized brands.
  • Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
  • Dog-friendly offices
  • Flexible PTO
  • Generous parental leave for primary and non-primary caregivers
  • Medical (PPO or High Deductible option) for employee + dependents
  • 401(k) Participation
Tombras logo

Tombras

Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America. We are united by our philosophy: Connecting Data & Creativity for Business Results.®2023 AdAge A-List Standout 2022 ADWEEK US Agency of the Year (Finalist)2021 Fast Company World Changing IdeasClients include Orangetheory Fitness, MoonPie, BUSH's Beans, Rolls-Royce, Pernod Ricard, Frito-Lay, Zaxby's

Founded in 1946
Knoxville, Tennessee, USA
475 employees (220 in marketing)

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
31.9%
Direct
52.5%
Referral
6.3%
Social
8%
Paid
1.1%

Headcount Trend

Current headcount: ~475

Marketing Team

Marketing Team Size
154 (32% of company)
Median Career Experience
9.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

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