Responsibilities

• Develop and optimize Paid Search strategies across multiple verticals
• Own performance outcomes for assigned accounts and KPIs impacting the P&L
• Build scalable processes to expand campaigns efficiently across new industries
• Identify key topics and design account structures for new verticals
• Translate campaign performance into insights that drive business development and growth opportunities
• Manage an A/B testing pipeline to continuously refine bidding, ad copy, and landing pages
• Partner with Google Ads and Bing Ads teams to stay ahead of industry trends
• Monitor and react to performance data and competitive trends
• Create and present detailed performance reports and recommendations
• Conduct and update competitive analyses to identify keyword and ad copy opportunities

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (required)
• Strong understanding of Google Ads, Bing Ads, and analytics tools
• Excellent communication and presentation skills
• Sharp attention to detail and ownership over your work
• Curious mindset — always learning, testing, and sharing insights
• Thrives in a fast-paced environment where growth and collaboration are key