Paid Media Strategist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Job Summary

Translate client goals into specific, measurable campaigns and drive month-over-month progress. Manage budgets, anticipate reporting needs, and keep clients informed with regular updates. Requirements include strong English communication, problem-solving, and being based in the US or Canada. Preferred candidates have Google Ads/Meta Ads experience, analytics/tag manager knowledge, or nonprofit sector background.

Job Description

Responsibilities

  • Translate client goals into specific, measurable campaigns
  • Anticipate monthly reporting needs and plan for month-over-month progress
  • Think holistically about account performance, not just individual tasks
  • Set goals that keep clients engaged and excited
  • Build and optimize Google Ads, Meta Ads (Facebook/Instagram), and Google Ad Grants campaigns
  • Implement conversion tracking using Google Analytics and Google Tag Manager
  • Manage budget pacing to hit monthly spend targets
  • Troubleshoot account issues (low spend, tracking problems, conversion failures)
  • Drive month-over-month progress
  • Keep clients informed and engaged so they rarely have to ask for updates
  • Share monthly reports, mid-month check-ins, and milestone updates via video and email
  • Manage client expectations and build excitement for future work
  • Use video updates frequently to maintain strong relationships

Requirements

  • Strong English communication skills (written and verbal), you're client-facing
  • Quick learner who can problem-solve independently
  • Based in US or Canada

Preferred

  • Google Ads, Meta Ads, or digital marketing experience
  • Experience with Google Analytics and Google Tag Manager
  • Nonprofit sector background

Benefits

  • PTO: 15 days per year (accrued), plus 8 paid holidays and 1 floating holiday
  • Fully Remote (US & Canada only)
  • Hands-on training and direct mentorship from the founder
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Digital Tabby

Digital Tabby is a Google Certified Partner agency specializing in Google Ad Grant management for nonprofits. With a decade of experience in both nonprofit operations and digital marketing, we help organizations maximize their $10,000 monthly grant to amplify their impact and move their mission forward.Our Google Ad Grant management approach focuses on real results- not just clicks. We understand that the Google Ad Grant is about amplifying your impact, which is why we integrate Google Ads with your overall marketing strategy, including email, social media, and services. This unique perspective allows us to look at nonprofit marketing in a way that most service providers simply can't.Services we offer:-Google Ad Grant Management: We'll maximize your grant spend to amplify your impact.-Google Ads Grant Account Audit: Get a professional review of your account and an actionable plan to optimize it.-Google Analytics 4 Build Out: We'll set up your GA4 account to track results from all marketing campaigns effectively.-Learn to Manage Your Own Google Ad Grant: Join our 6-week intensive course for hands-on learning.Our expertise spans various nonprofit sectors. We've helped animal shelters increase adoption inquiries, theaters boost summer camp registrations, and military support organizations engage more volunteers and sponsors. Many of our clients have seen up to 95% utilization of their grant budget within weeks and generated hundreds of conversion actions.Whether you're just starting with Google Ad Grants, looking to optimize your current usage, or want to learn how to manage it yourself, Digital Tabby is your partner in amplifying your nonprofit's mission online.Ready to maximize your Google Ad Grant and boost your impact? Let's connect and explore how Digital Tabby can help your nonprofit thrive in the digital space.

Founded in 2016
Littleton, Colorado, USA

Traffic Signals

Monthly Google Ads Budget
$42
Digital Tabby logo

Paid Media Strategist

Digital Tabby · USA · Remote