Responsibilities

• This is a remote role for a Paid Media Specialist (META, Google, and TikTok).
• The specialist will be responsible for creating, managing, and optimizing paid media campaigns across platforms, including META, Google, and TikTok.
• Responsibilities also include media planning, ad performance analysis, audience targeting, and staying up-to-date with advertising trends.
• Collaboration with internal teams to align campaigns with marketing strategies will be a significant part of this role.

Requirements

• Experience in Media Planning and New Media strategies focused on META, Google, and TikTok platforms
• Knowledge of Marketing strategies and campaign optimization techniques
• Strong Communication skills, both written and verbal, to facilitate collaboration with teams
• Proven ability to conduct Research and analyze campaign performance metrics
• Familiarity with emerging trends in social media and digital advertising
• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Experience in the beauty or skincare industry is a plus
• Strong attention to detail and ability to meet deadlines in a remote work environment