Paid Media Strategist, iLawyer Marketing
EverService Holdings, LLC
District of Columbia, USA (Remote)
$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
20 hrs ago
Paid Media Specialist (Meta + Google Ads) — US Digital Agency | Client-Facing
USA (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media execution across Meta and Google Ads for local-service clients, driving audience targeting, bidding, and retargeting while coordinating cross-channel efforts and clear client-facing updates.
- Campaign execution and optimization across 15–25 accounts with audience targeting and bid strategy decisions.
- Cross-channel collaboration with SEO, Email/SMS, and attribution dashboards plus regular client-facing performance summaries.
Job Description
Responsibilities
- Manage daily campaigns across 15–25 Meta and Google Ads accounts
- Build campaigns, optimize performance, develop audience targeting, set bid strategies, and execute retargeting
- Prepare weekly performance reports and client-ready summaries
- Handle direct client communication on technical paid media questions
- Coordinate cross-channel efforts with SEO, Email/SMS, and the attribution dashboard
- Provide creative direction and feedback to the in-house designer
- Support DVC's internal Meta lead generation funnel
Requirements
- 5+ years of hands-on experience managing both Meta Ads AND Google Ads campaigns (both platforms required)
- Demonstrated experience working with US clients — local services preferred (home services, professional services, retail)
- Strong, clear, US-friendly English — written and spoken
- Comfortable on video calls with US business owners
- Hands-on experience with GA4, GTM, conversion tracking, and audience building
- Reliable internet connection, dedicated work computer, and a quiet workspace for client calls
Nice-to-have
- Direct response advertising experience (not e-commerce)
- LSA (Local Services Ads) experience
- Familiarity with GoHighLevel
- Exposure to Power BI or attribution dashboards
Digital Visibility Concepts
At DVC we believe in small business. DVC understands the needs of small businesses unlike any other because we’ve been there, we know your challenges, and we have over 35 years’ experience running them successfully. Our goal is to partner with you to create more revenue and optimize your online presence by targeting your best customers through digital marketing. We know every client is different, so we customize our digital strategy to fit your needs, and those of your customer. DVC works extremely hard to create and deliver tailored solutions that meet both your objectives and budgetary needs.
Traffic Signals
Monthly Visitors
551
Traffic Source Mix
Search
31.7%
Direct
42.3%
Referral
12.7%
Social
10%
Paid
2%
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
4 (24% of company)
