Paid Media Specialist at DRTT Communications | Marketing |Media Solutions | Boca Raton, FL

DRTT Communications | Marketing |Media Solutions

Paid Media Specialist

Boca Raton, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid search strategy and execution for MDG Advertising as a Paid Media Specialist, owning campaigns from planning to optimization.

Own planning, setup, and optimization of paid search campaigns across platforms.
Must-have: 5+ years of media-buying experience with proven results.
Standout: Strong analytical reporting and client-facing collaboration.

Job Description

Responsibilities

Campaign Strategy and Planning - Collaborate with other applicable Media teams, Account and Clients to understand campaign goals, target audiences, and KPIs
Conduct keyword research to identify relevant search terms and trends.
Develop comprehensive paid media strategies that align with business objectives and plug into the larger media / marketing strategy.
Campaign Execution - Create and set up campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools.
Write compelling ad copy to optimize user experience.
Monitor and adjust campaign budgets to ensure efficient spending
Implement ad extensions, ad scheduling, and other optimization techniques.
Keyword & Bid Management - Optimize keyword lists based on performance data and industry trends.
Use negative keywords to filter out irrelevant traffic and non-converting clicks.
Implement keyword match types to refine targeting.
Set and adjust keyword bids to maximize ad visibility while maintaining a positive return on investment.

Requirements

Demonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goals
Create flowcharts, budget sheets, and PowerPoint presentations
Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
Perform monthly or as-needed reporting for the clients and account team, providing insight into performance
Bachelor Degree in advertising/marketing or related field
Minimum of 5 years of media-buying experience at an advertising agency
Detail-oriented individual with excellent written and verbal skills
Proficient in working with Excel, PowerPoint, Gmail/G-Suite
Analytical skills and assembling performance reports
Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
Ability to manage multiple projects simultaneously, adapting easily to changes in requests
Client-facing experience and presentation skills a plus
Experience buying paid search and/or programmatic is required
Ability to analyze results from media campaigns is a plus
Knowledge of SEO and other digital marketing channels is a plus.
Certification in Google Ads or related advertising platforms is ideal.

Preferred

Knowledge of SEO and other digital marketing channels is a plus.
Certification in Google Ads or related advertising platforms is ideal.

Benefits

We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras.
Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching

DRTT Communications | Marketing |Media Solutions

Announcement: DRTT Has Been Acquired by MDG.Thank you for visiting our LinkedIn page. We would like to inform you of a significant change at DRTT. DRTT has been acquired by MDG and had ceased to operate as an independent entity.Important Information:End of DRTT Operations: Following this acquisition, the DRTT brand and our operations as you know them has come to an end.Continued Advertising Services with MDG: We are pleased to inform you that MDG will be taking over our client accounts and projects. MDG is a respected agency in the advertising industry, known for its comprehensive marketing services, specializing in brand development, digital marketing, SEO, social media, and creative design.Transition of Services: MDG is committed to a smooth transition and ensuring that all your advertising needs are continuously met with the same professionalism and quality.Next Steps:We invite you to visit www.mdgsolutions.com to learn more about the services and opportunities available to you.A Message of Gratitude:We would like to take this opportunity to thank you for your trust and collaboration over the years. It has been a privilege to serve as your advertising and marketing partner. We are confident that MDG will provide you with exceptional service and innovative advertising solutions.Thank you for being a part of DRTT's journey. We look forward to seeing your continued success with MDG.*The information below, industry, company size, company type etc. represents MDG.*

Founded in 1999

Washington, District of Columbia, USA

www.mdgsolutions.com