Responsibilities

- Lead the ideation, strategy, and execution of large-scale paid campaigns aimed at generating sales pipeline and revenue growth - Develop and manage testing agendas and media plans to continuously optimize campaign effectiveness - Monitor and measure key performance metrics such as Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, and revenue, ensuring targets are met or exceeded - Collaborate with internal teams—including campaigns, design, marketing operations, product marketing, analytics, and regional teams—to build and refine paid marketing programs - Report on campaign performance regularly, providing insights and recommendations to stakeholders at all levels - Oversee audience management strategies to ensure targeted reach and engagement with the right user segments - Analyze campaign effectiveness, reallocating spend as needed to maximize ROI and value - Identify weaknesses or areas for improvement in paid programs and develop strategic plans to address them - Stay informed about industry trends, privacy laws, and emerging ad formats to keep campaigns innovative and compliant

Requirements

- 7+ years of professional work experience in marketing or related fields - 5+ years of hands-on experience in paid digital advertising, including paid social, display, and direct response campaigns - 2+ years of B2B marketing experience, with a preference for ABM (Account-Based Marketing) strategies - Deep knowledge of digital marketing best practices, including targeting, ad formats, privacy laws, and growth marketing concepts such as attribution and incrementality - Experience articulating campaign requirements to analytics, sales, and marketing teams - Proven ability to drive strategic and tactical initiatives with minimal supervision - Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights - Experience managing experimentation roadmaps to optimize campaign performance - User-first approach with excellent communication skills, both written and verbal - Ability to collaborate effectively across diverse teams and stakeholders

Nice to Have

- Preference for ABM (Account-Based Marketing) strategies

Benefits

- Competitive annual salary range of $157,800 - $236,800 (USD), with potential for additional earnings through bonuses or commissions - Equity options and participation in company bonus or sales incentive programs - Comprehensive health benefits including medical, dental, and vision coverage - 401(k) retirement plan with company matching - Wellness stipends and other employee wellbeing initiatives - Flexible work arrangements, including hybrid and remote options based on location and role requirements - Opportunities for professional development and career growth within a global organization