Paid Advertising, SEO & Email Marketing Specialist (Fully in-house)
City of Industry, CA (On-site)
Posted 1 day ago
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Job Summary
Own and optimize paid media programs across Google, Microsoft, Meta, and Amazon, drive SEO-aligned content and landing pages, and coordinate email and SMS campaigns to improve CPA, ROAS, and engagement.
- Lead cross-channel PPC planning and optimization
- Develop SEO-driven landing pages and content alignment
- Coordinate email and SMS workflows to boost conversions
Job Description
Responsibilities
- Plan, launch, manage, and optimize PPC campaigns across:
- Google Ads
- Microsoft Ads (Bing)
- Meta Ads (Facebook & Instagram)
- Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
- Conduct keyword research, competitor benchmarking, and bid strategy optimization
- Monitor campaign performance and implement A/B testing for ad creatives, copy, and targeting
- Optimize campaigns based on CPA, ROAS, CTR, and conversion rate benchmarks
- Manage budget allocation and pacing across platforms
- Generate periodic performance reports with actionable insights
Requirements
- 2–3 years of proven experience managing PPC campaigns
- Hands-on experience with Google Ads and Meta Ads platforms
- Familiarity with Amazon Advertising console
- Understanding of SEO principles and on-page optimization techniques
- Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, or similar)
- Strong analytical skills and ability to interpret campaign data
- Excellent organizational and communication skills
Preferred
- Experience working in e-commerce or consumer packaged goods (CPG)
- Familiarity with Shopify or similar e-commerce platforms
- Knowledge of Google Analytics (GA4) and Google Tag Manager
- Experience managing multi-channel paid media budgets
Benefits
- Full-time position with competitive compensation
- Opportunity to work with a globally recognized U.S.-based beauty brand
- Collaborative in-house marketing environment
- Career growth opportunities within the Mia Secret Marketing team
- Employee discount
- Paid time off
MIA SECRET
Mia Secret® is a brand with international prestige, recognized in more than 60 countries around the world, covering America, Europe and Africa. With a trajectory in the international market of more than 12 years, our chemical products are created and produced 100% in the United States of America. Prepared under the strictest quality control, with ingredients and formulas friendly to the environment. Mia Secret is endorsed by the entities in charge of sanitary and health control in the United States of America and the European Union, as long as they comply with the requirements and standards required for their commercialization.
