Responsibilities

• Develop and manage paid media strategies across Meta and TikTok.
• Build, launch, monitor, and optimize campaigns based on client objectives.
• Manage campaign budgets, audience targeting, testing, and overall performance.
• Review campaign performance and identify opportunities to improve efficiency and results.
• Conduct creative, audience, placement, and messaging tests.
• Collaborate with strategy and creative teams on performance-driven ad concepts.
• Prepare clear client-facing reports outlining campaign results, insights, and recommended next steps.
• Monitor budget pacing and ensure campaigns remain aligned with client goals.
• Stay current on platform updates, advertising trends, and industry best practices.
• Support Google Ads campaigns based on experience and client needs.

Requirements

• 3–5 years of relevant paid advertising experience.
• Strong hands-on experience managing Meta and TikTok advertising campaigns.
• Experience managing paid campaigns for B2C brands.
• Experience with campaign setup, optimization, scaling, and budget pacing.
• Strong understanding of attribution, conversion tracking, pixels, UTMs, and GA4.
• Experience implementing and troubleshooting Meta Pixel and Conversions API.
• Ability to analyze performance across ROAS, CPA, CPL, CTR, and conversion rate.
• Experience creating client-facing reports and clearly explaining campaign performance.
• Familiarity with landing-page testing and conversion-rate optimization.
• Strong analytical skills with the ability to turn data into actionable recommendations.

Preferred

• Google Ads and OpenAI Ads experience is a plus.
• Agency experience is a plus.