Responsibilities

• Lead discovery calls to understand client goals and craft tailored paid media strategies.
• Conduct monthly performance reviews with clear, actionable insights.
• Build strong client relationships through proactive communication and consistent delivery.
• Develop scalable onboarding, reporting, and optimization processes.
• Identify opportunities to expand PPC services and upsell existing clients.
• Share insights and trends with clients via newsletters or updates.
• Plan, build, and manage high-performing campaigns in Google Ads (Search, LSA, Local, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Translate client objectives into actionable strategies focused on leads, bookings, and ROI.
• Execute advanced targeting, retargeting, and lookalike campaigns for local markets.
• Manage budgets efficiently to maximize ROAS and cost-per-lead .

Requirements

• 2+ years managing Google Ads and Meta Ads campaigns (agency experience preferred).
• Proven success in generating qualified leads for local service businesses (moving industry a plus).
• Strong copywriting and creative optimization skills.
• Expert-level understanding of conversion tracking, audience targeting, and bid management .

Preferred

• Google Ads Certification
• Experience with moving or home service clients
• Familiarity with video ads , TikTok, or Bing Ads
• Understanding of CRM integrations and cross-platform attribution
• Awareness of seasonal ad strategies for local service markets