PA Director of Communications & Digital Strategy

USA (Remote)

$108K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own strategic narrative and brand leadership for Teach Plus PA, turning policy work into audience-aware storytelling and coordinating multi-channel communications across newsletters, social, and donor-legislator outreach.

  • Lead a 12 month comms plan and ensure consistent, high impact media coverage across channels.
  • Shape brand messaging and audience engagement for teachers, coalitions, and policymakers statewide.
  • Turn complex policy and advocacy into clear stories and align with program moments to drive engagement.

Job Description

Responsibilities

  • Strategic Communications and Brand Leadership
  • Lead strategic communications planning and execution, including designing and executing a 12-month communications strategy that elevates our brand beyond individual events.
  • Shape and elevate organizational brand and messaging, establishing Teach Plus PA, its teacher leaders, and its coalitions/ staff as recognized, trusted voices statewide and in key geographies
  • Translate complex policy and advocacy work into compelling narratives and ensure alignment across Teach Plus PA's strategic initiatives, goals, programs, campaigns, and advocacy efforts
  • Manage relationships with external communications firm(s), including direct supervision, ensuring high-quality, on-time delivery and consistent, high-quality media coverage.
  • Contribute to meaningful policy wins and stronger programmatic reach through strategic communications, aligning activities to key policy and program moments, and increasing public and policymaker engagement.
  • Content, Storytelling, and Audience Engagement
  • Own the end-to-end production of our external and internal newsletters. You won't just "load the software"—you'll write the hook and choose the stories.
  • Manage Teach Plus PA’s social media channels, creating and posting content that communicates who we are, what we do, and why it matters
  • Drive social media and digital engagement strategy, strengthening audience engagement across digital platforms and newsletters
  • Create audience-centered messaging and storytelling for donors, legislators, partners, and community stakeholders
  • Edit and sharpen copy for grant proposals and annual appeals in collaboration with the Development Director
  • Support visibility and engagement around advocacy and programmatic initiatives
  • Analytics & Communications Operations
  • Develop and refine Teach Plus PA’s communications function, establishing systems, processes, and approaches that increase impact over time and strengthen coordination, clarity, and impact across platforms and issues.
  • Develop a system to segment contacts (donors, legislators, partners) so the right message reaches the right person at the right time.
  • Track and analyze performance across media, digital, and campaign efforts
Teach Plus logo

Teach Plus

The mission of Teach Plus is to empower excellent, experienced teachers to take leadership over key policy and practice issues that affect their students’ success. The organization empowers expert teachers to advance policy changes and improve instructional leadership and teacher supports; trains and coaches teacher leaders to successfully mobilize and lead teacher teams; and empowers teacher leaders to be change agents among their peers and policy makers. Since 2009, Teach Plus has trained thousands of teacher leaders across the country who are driving policy changes and improving the instructional practices of teachers to create an education system driven by equity, access, and excellence for all students.

Founded in 2009
Boston, Massachusetts, USA
259 employees (5 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Traffic Source Mix
Search
36.7%
Direct
48%
Referral
4.9%
Social
9.5%
Paid
0.8%

Headcount Trend

Current headcount: ~259

Marketing Team

Marketing Team Size
5 (2% of company)

Funding

Last Raise
Grant, 3 years ago

Funding History

  • Jun 2023
    Grant