Responsibilities

• Lead day-to-day PR across outdoor and impact-driven brands
• Build meaningful relationships with outdoor, gear, trade, business, and impact media
• Pitch launches, founder stories, partnerships, events, and cultural moments
• Write sharp pitches, press materials, talking points, and client comms
• Serve as a trusted client lead and strategic partner
• Support PR strategy, campaign planning, and big-picture thinking
• Manage media calendars, launches, trade shows, and press opportunities
• Stay plugged into outdoor culture, sustainability, and industry trends
• Coordinate media events, interviews, press trips, and activations
• Turn coverage and insights into clear, actionable reporting
• Collaborate across creative, social, digital, and strategy teams
• Manage and mentor rising talent with clear direction and thoughtful feedback

Requirements

• Strong relationships across outdoor, gear, trade, and lifestyle media
• Deep understanding of outdoor culture, communities, trends, and the future of the industry
• A genuine connection to the outdoors and the people in it
• Resourceful, proactive, and always looking for smarter ways to improve the work
• Clear, thoughtful writer with strong instincts for storytelling and media relevance
• Able to turn products, founders, and brand missions into compelling stories and media angles
• Strong client management, organization, and follow-through
• Comfortable balancing big-picture strategy with hands-on execution
• Direct communicator with confidence presenting ideas and recommendations
• Collaborative mindset with a thoughtful approach to inclusive storytelling
• Familiar with PR reporting, media monitoring, AI, and workflow tools

Nice To Have

• Experience with affiliate, influencer, or social strategy is a plus

Benefits

• Salary range of $60,000 - $63,000
• Remote or in-person role (Charleston, SC or Boulder, CO preferred) with hybrid office flexibility
• Competitive compensation + referral bonus opportunities
• Health, dental, vision, life, and disability coverage
• Retirement matching program
• Unlimited PTO (birthdays off, holidays, and Early Fridays)
• Flexible schedules and work-from-home support
• Paid maternity and paternity leave
• Professional development and growth opportunities
• Laptop and other technology associated with work
• Collaborative team culture with regular team connects
• Dog-friendly offices