Responsibilities

• Build and execute the Playbook: Own our outbound acquisition strategy; manage and monitor end-to-end campaigns, flag issues, respond to inbound interest, and keep the funnel moving toward revenue.
• Drive Conversion: Take prospects from first touch through trial activation, using data and direct customer engagement to improve conversion at every stage.
• Iterate Fast: Test and refine messaging, sequencing, and targeting as you learn what resonates with independent insurance agencies.
• Own Retention: Guide customers through onboarding and ongoing engagement, keeping accounts healthy and identifying expansion opportunities.
• Be the Voice of the Customer: Serve as the primary point of contact for questions, troubleshooting, and escalations, and feed insights back to the product team.
• Keep the Engine Running: Own CRM in Attio: tracking trial starts, conversions, churn signals, and renewal status across the customer base.
• Report with Clarity: Produce clean, actionable reporting on trial conversions, pipeline health, and customer status for biweekly team reviews.

Requirements

• GTM Builder: You have 4-6 years of owning GTM execution at an early-stage B2B SaaS or insurtech company, ideally PLG. You've managed GTM elements before, including outbound campaigns, CRM and enrichment tools like Attio or Clay, and know how to move a funnel from zero. You don't wait for a playbook, you write it.
• Customer-Obsessed Operator : You understand that GTM doesn't stop at the close. You know how to build trust with customers, turn early adopters into long-term advocates, and spot churn before it happens.
• AI-Native: You use AI tools to build workflows around them. You are always looking for ways to do more with less and bring that mindset to everything you touch.
• Self-Directed and Adaptable: You thrive in ambiguous, 0-to-1 environments. You will create repeatable playbooks. Familiarity with commercial insurance or fintech is a plus.

Preferred

• Familiarity with commercial insurance or fintech is a plus.

Benefits

• Competitive salary
• Remote-first
• Direct influence over a category-defining product
• Travel up to 25%