Organic Social Intern (MealKits)

New York, USA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Assist with creating social-first content and supporting brand campaigns as an intern on HelloFresh\'s Brand Marketing team in NYC.

  • Capture and edit phone-first social content for Reels/TikToks and memes.
  • Must-have: Deep familiarity with Instagram, TikTok, and YouTube and what makes content viral.
  • Standout: Mentorship from senior social leaders and portfolio work seen by millions.

Job Description

Responsibilities

  • Content Creation & Capturing: Assist with creating and capturing "social-first" content. This includes filming behind-the-scenes footage, creating memes, and editing trending video content (Reels/TikToks) using just your phone or basic editing tools.
  • Trend Spotting: Stay glued to social media to identify emerging trends, sounds, and cultural moments that our brands can tap into to stay relevant and disruptive.
  • Community Management: Work closely with our team to monitor our social channels, engage with our community, and maintain a consistent, high-energy brand voice across all platforms.
  • Reporting & Social Listening: Help gather data on how our posts are performing. You’ll assist in tracking engagement metrics and using social listening tools to see what people are saying about our recipes and brands.
  • Cross-Functional Collaboration: Support the team in briefing our in-house creative agency and coordinating assets for major brand campaigns.
  • Project Support: Provide administrative and creative support for social aspects of campaign briefs, ensuring every detail is pitch-perfect before it goes live.

Requirements

  • Social Native: You live and breathe Instagram, TikTok, and YouTube. You understand the nuances of each platform and what makes content go viral.
  • Creative Eye: You have a knack for capturing aesthetically pleasing photo and video content on a smartphone.
  • Innovative Thinking: You’re not afraid to pitch "out of the box" ideas, and you’re eager to learn how to turn those ideas into business outcomes.
  • Analytical Curiosity: You’re interested in the "why" behind the numbers and are eager to learn how to use data to optimize social performance.
  • Detail-Oriented: You understand that with millions of eyes on our work, the small details (captions, tags, emojis) matter.
  • Communication: You’re a strong writer with a voice that is articulate, fun, and brand-aligned.
  • Education: Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.

Benefits

  • Hands-on Experience: You won’t just be watching; you’ll be doing. You’ll leave this internship with a portfolio of work seen by millions.
  • Food-Centric Culture: Access to our test kitchens, discounted boxes, and a team that is truly passionate about changing the way people eat.
  • Mentorship: Work directly with senior social media leaders and learn the strategy behind one of the world\'s leading D2C brands.
  • Collaborative Environment: Join a diverse, mission-driven team in the heart of New York City that values your unique perspective.
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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