Responsibilities

• Develop comprehensive digital marketing campaigns utilizing SEO, SEM (Search Engine Marketing), and social media platforms to attract and engage target audiences.
• Conduct keyword research and implement SEO best practices using SEO tools to improve website visibility and organic search rankings.
• Manage content creation, including writing compelling copy, designing graphics with Adobe Creative Suite, and editing images in Adobe Photoshop for various digital channels.
• Oversee social media management across platforms such as Facebook, Instagram, LinkedIn, and Twitter to foster community engagement and brand loyalty.
• Optimize landing pages and website content using WordPress, HTML, CSS, JavaScript, and content management systems to enhance user experience and conversion rates.
• Utilize Google Analytics, Google Ads (formerly Google AdWords), and marketing automation tools to monitor campaign performance, analyze data trends, and generate actionable insights.
• Implement performance marketing strategies focused on e-commerce growth through targeted advertising campaigns on Google Ads and Facebook Advertising.
• Collaborate with cross-functional teams on email marketing initiatives, content calendar planning, and B2B marketing efforts to expand outreach efforts.

Requirements

• Proven experience with SEO tools such as SEMrush, Ahrefs, or Moz; familiarity with keyword research techniques is essential.
• Strong understanding of SEO principles, including on-page optimization, link building strategies, and technical SEO practices.
• Hands-on experience with social media marketing platforms and management tools like Hootsuite or Buffer.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, CSS, JavaScript, SQL for data analysis or website customization is highly desirable.
• Knowledge of Google Analytics, Google Ads (Google AdWords), Facebook Advertising platforms, and marketing automation software.
• Excellent copywriting skills combined with creative graphic design abilities for compelling content creation.
• Familiarity with digital marketing concepts such as performance marketing, conversion optimization techniques, B2B marketing strategies, and e-commerce platforms.
• Ability to analyze data trends using analytics tools to refine campaigns continuously; strong project management skills are a plus.

Preferred

• strong project management skills are a plus.
• SQL for data analysis or website customization is highly desirable.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule