Responsibilities

• Be the voice of the Shopper in all Brand meetings.
• Partner with Brand teams to translate shopper, retailer, and category insights into impactful go-to-market strategies and activation plans.
• Responsible for integrating Shopper into all brand planning sessions, innovation and ideation meetings and Medical, Legal and Regulatory reviews.
• Drive alignment between Brand and Shopper agency partners from briefing through activation to ensure integrated messaging and execution.
• Act as the primary advisor to Brand teams on Shopper Marketing requests or questions.
• Own omnichannel marketing strategy and customer relationships across Kroger, Instacart, DoorDash, and emerging commerce partners, serving as the primary marketing lead for customer-specific growth initiatives.
• Develop customer-specific commerce strategies informed by shopper insights, category trends, retailer priorities, performance analytics, and opportunities to drive household penetration, conversion, and category growth.
• Lead annual planning with Kroger and delivery partners, aligning marketing investments, promotional priorities, customer objectives, and Joint Business Plan commitments.
• Partner with Sales, Category Management, eCommerce, and agency teams to develop and execute integrated omnichannel marketing programs across in-store, digital, retail media, and delivery channels.
• Own customer marketing plans spanning retail media, shopper marketing, digital merchandising, promotions, seasonal activations, and partnership opportunities.

Requirements

• Bachelor's degree required; 5+ years of experience in CPG omni-channel marketing, retail media, shopper marketing, eCommerce, or related disciplines.
• 2-5 Years experience working with National Accounts (i.e. Kroger)
• Previous experience leveraging shopper, consumer, and performance data to develop marketing strategies and drive business results.
• Strong knowledge of retail marketing, brand marketing, sales, and omni-channel commerce.
• Experience managing agency and external partner relationships.
• Proven ability to influence and communicate effectively across cross-functional teams and senior leadership.
• Strong analytical, strategic thinking, and problem-solving skills.
• Demonstrated project management, organizational, and budget management experience.
• Experience in 84.51/KPM databases and systems preferred (ie: CAAM, Statum, PRISM, and Promote IQ)

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.