Responsibilities

• Expand the branding and awareness of OLLI in the community
• Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
• Monitor and evaluate ongoing effectiveness of the website and social media
• Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
• Develop communication formats that meet the multiple needs of members and volunteers
• Create collateral materials (e.g. flyers, brochures, etc.)
• Creates an emergency plan for communicating unexpected events in the organization
• Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
• Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
• Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs