Coordinate a full marketing and communications program for OLLI at the University of Michigan, driving outreach, digital presence, and member engagement.

• Develop and execute a comprehensive marketing, communications, and engagement strategy.
• Expand the branding and awareness of OLLI in the community
• Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
• Monitor and evaluate ongoing effectiveness of the website and social media
• Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
• Develop communication formats that meet the multiple needs of members and volunteers
• Create collateral materials (e.g. flyers, brochures, etc.)
• Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
• Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
• Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs

Requirements

• Bachelor's degree in communications or related field
• At least two years of experience leading marketing and communication plans
• Exceptional interpersonal skills and professional demeanor
• Excellent communication skills, oral and written
• Ability to prioritize and handle multiple tasks in a calm and efficient manner
• Proficiency using Word, Excel, Access, Publisher, or other graphic design software
• Ability to manage time well, organize and complete multiple tasks with attention to detail, problem solve, and exercise good within the scope of position responsibilities
• Ability to give and accept direction and function both independently and collaboratively with staff and volunteers at all levels
• Demonstrates initiative, flexibility, and willingness to learn new tasks and assist others on a regular basis
• Treats others with respect, dignity, and inclusivity ensuring a sense of belonging among coworkers and program participants; listens to, and values, feedback; demonstrates openness and a willingness to learn from the perspectives of others

Preferred

• Experience planning, scheduling and coordinating events
• Experience supervising and coordinating volunteers
• Experience working with non-profit boards
• Work style that incorporates a sense of ownership for program outcomes
• Knowledge of effective communications, mass media, social media, and publicity
• Knowledge of local community
• Knowledge of University practices, rules and regulations
• Experience with, and commitment to, efforts to increase diversity and equity and inclusion in previous workplace(s)