Responsibilities

• Lead the production of complete offer launch content packages for each offer at product variant level — covering brochures, datasheets, FAQs, social messaging, eDMs, web banners, and digital content.
• Author the Offer Manifesto in partnership with the Product Owner — applying the strategic framework from the family brief to the specific offer's features, proof points, and differentiators.
• Drive video content storyboarding and guide third-party agencies in developing videos, lifestyle creatives, and multimedia launch assets.
• Ensure offer launch content is produced to a consistent quality standard, on brief, and within launch timelines.
• Work directly with Product Owners as the primary Global Marketing interface for offer-specific content development.
• Extract offer-level feature content, proof points, and technical differentiators from POs and translate them into marketing-ready language anchored in the family brief.
• Support POs in developing Offer Manifestos — PO provides offer reality, this role provides marketing craft.
• Manage content delivery timelines in coordination with the innovation launch process and league launch milestones.
• Manage the offer classification framework — applying the right content depth and asset set for each offer tier (hero, strategic, major, evolutionary).

Requirements

• Bachelor's degree in Marketing, Communications, or related field; Master's a plus.
• 5+ years in product marketing, content marketing, or offer marketing in a B2B context — with a strong production track record.
• Excellent copywriting skills — able to translate complex technical offer content into compelling, outcome-based marketing language.
• Experience managing multi-format content production across brochures, digital, video, and social — from brief through final asset.
• Experience managing and quality-governing content teams or hub structures across geographies.
• Strong project management skills — able to manage multiple parallel launch timelines without loss of quality or consistency.
• Experience with launch processes in a product or offer management context (OLM, stage-gate, or equivalent frameworks).
• Proficient in design platforms (Adobe InDesign, Canva) and AI content tools; agency management experience.
• Strong knowledge of energy management, industrial automation, or services markets strongly preferred.

Preferred

Benefits

• Medical (with member reward points), dental, vision, and basic life insurance
• Benefit Bucks (credits to apply towards your benefits)
• Flexible work arrangements
• paid family leaves
• 401(k) + match
• well-being and recognition (including service anniversary) programs
• 12 holidays per year
• 15 days of paid time off per year (pro-rated in the first year of employment based on start date)
• opportunity to purchase company stock (eligibility depends on start date)
• military leave benefits