Nplate Digital & Growth Marketing

Thousand Oaks, CA (Remote)

$124K/yr – $168K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own LVL brand marketing end to end, leading cross-functional campaigns, experimentation, and lifecycle value creation while coordinating agency partners and scalable platforms.

  • Define and test LVL marketing problems and hypotheses
  • Develop dashboards and performance readouts for campaigns and experiments
  • Drive scalable marketing initiatives across channels

Job Description

Responsibilities

  • Brand Marketing and Promotional Execution
  • - Leverage Amgen Brand Management segmentation & targeting principles to assess and size LVL brand opportunities
  • - Develop and execute tactical marketing plans for assigned brands including Aimovig across relevant channels, including websites, email, search, media, digital programs, and other omnichannel tactics.
  • - Partner with digital media, analytics, patient support, value & access, and other cross-functional teams to ensure marketing initiatives are high-impact, customer-relevant, and designed to support brand growth.
  • - Manage agency and vendor partners to ensure high-quality strategic thinking, efficient execution, and delivery against timelines and budget.
  • - Lead projects through Amgen’s material review processes to ensure responsible, compliant, and effective communications.
  • Experimentation and Lifecycle Value Creation
  • - Support the LVL experimentation model by helping define business problems, develop testable hypotheses, prioritize experiments, and measure impact.
  • - Develop KPI dashboards, measurement plans, and performance readouts for marketing tactics and experiments.
  • - Analyze experiment results and marketing performance to identify insights, share learnings, and recommend opportunities for optimization or scaling.

Requirements

  • Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Or
  • Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Or
  • Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Or
  • Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
  • Or
  • High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred

  • 5+ years of marketing experience, preferably in biotech, pharmaceutical, healthcare
  • Experience developing, executing, and measuring non-personal promotion, omnichannel marketing, digital campaigns, or customer engagement programs.
  • Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement.
  • Demonstrated ability to translate complex business challenges, data, and insights into simple, actionable marketing strategies and tactics.
  • Experience developing KPI dashboards, measurement plans, market research plans, or performance readouts.
  • Strong analytical skills and familiarity with biopharmaceutical data sources, claims data, customer insights, and/or marketing performance analytics.
  • Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus.
  • Strong project management skills, with demonstrated ability to manage multiple workstreams, timelines, agencies, vendors, and budgets.
  • Experience effectively partnering with and managing external agencies, media partners, and vendors.
  • Demonstrated ability to operate in a highly matrixed, fast-changing, and ambiguous environment.

Benefits

  • The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
  • In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Amgen

4.1 Glassdoor

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980
Thousand Oaks, California, USA
37K employees (1,491 in marketing)
83% recommend to a friend
89% CEO approval

Salaries

Posted range

$124K/yr – $168K/yr

Taken straight from the job posting.

See all Amgen salaries

Marketing Team

Marketing Team Size
1,259 (3% of company)
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$28.5B
Last Raise
Post IPO Debt, 3 years ago

Traffic Signals

Monthly Visitors
512K
Traffic Source Mix
Search
39.7%
Direct
42.4%
Referral
7.2%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~38.1K

Recent News

Nplate Digital & Growth Marketing

Amgen · Thousand Oaks, CA · Remote