NPI Marketing Manager – Electronics Product Platform

Maplewood, MN (On-site)

$165K/yr – $201K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

Own global customer insights, market analysis, and launch strategies to drive successful NPI and product adoption across regions.

  • Define market segments and translate needs into product requirements.
  • Lead global launch and coordination across regions.

Job Description

Responsibilities

  • Global Customer Insights and Market Analysis: Lead efforts to define market segmentation, customer targets, and monitor industry trends and competitor activities. Translate customer and market needs into product requirements to deliver solutions aligned with customer problems.
  • Marketing Launch Strategy Development: Develop and execute global marketing launch plans, ensuring alignment across the 3M matrix. Collaborate on marketing campaigns, sales support, and training for global launch regions, completing all deliverables within the 3M Grow system.
  • Launch Coordination and Support: Drive launch preparation and execution with key countries, establishing launch plans, dates, financial forecasts, go to market and pricing strategies and demand plans. Manage first year post-launch in collaboration with global portfolio team.
  • Collaboration and Prioritization: Work with Global Marketing Portfolio teams to prioritize new product introduction (NPI) ideas that align with strategic priorities, facilitating successful global launch campaign hand-offs.
  • NPI Development and Compliance: Participate in NPI idea scouting and development of new product platforms. Ensure compliance with international regulations and standards.
  • Financial Consultation and Strategy Development: Consult with business management on financial implications of product decisions and assist in developing business strategies.
  • Performance Culture and Accountability: Drive a culture of accountability and promote new Performance Culture Behaviors within the team.

Requirements

  • Bachelors degree or higher (completed and verified prior to start)
  • Seven (7) years of marketing, sales, customer facing product support or business operations in a private, public, government or military environment
  • Location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
  • Travel: May include up to 25% domestic/international
  • Relocation: Not authorized
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

  • Bachelor's degree in Business Administration or Marketing
  • MBA is preferred
  • Experience in Consumer Electronics is desirable
  • Experience working with global teams and across functions, geographies and time zones
  • Customer focused thinking and proven success gathering key insights from OEM customers
  • Strong analytical skills with ability to think strategically and to navigate complex situations
  • Excellent written, verbal and presentation skills to effectively communicate with global team

Benefits

  • 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
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Founded in 1902
St Paul, Minnesota, USA
67K employees (4,654 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$114.6K
Traffic Source Mix
Search
58%
Direct
33.1%
Referral
7%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~67K

Marketing Team

Marketing Team Size
3,703 (6% of company)
Median Career Experience
18 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$5M
Last Raise
$5M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $5M

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