Responsibilities

• Build campaigns and lead the marketing efforts for investment themes and applicable State Street Investment Management products (ETFs, Cash, DC, and DB) – manage all touch points to ensure consistency of messaging and voice
• Develop and update collateral, videos, web content, sales tools and educational materials for general or channel-specific needs
• Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for State Street Investment Management products
• Partner with internal and external stakeholders on product positioning, product materials, capabilities messaging, webinars, web presence and segmented communications to relevant audiences
• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
• Manage a marketing budget against marketing plans
• Collaborate with PR team to create earned media opportunities

Requirements

• Minimum 10-15 years of relevant marketing experience; previous channel or product marketing experience required
• Bachelor’s degree preferably with major in marketing or communications

Preferred

• A strong understanding of the institutional marketplace and the buying criteria of asset owners, financial institutions, consultants and DB and DC clients
• In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
• Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
• Proven project management skills, with the ability to multi-task and prioritize
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence senior stakeholders
• Excellent relationship building skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach
• Understanding of CRM and reporting systems such as Salesforce, Adobe, and Tableau