North America Case IH Public Relations at CNH Industrial | Racine, WI | $87K/yr – $133K/yr

North America Case IH Public Relations

Racine, WI (Unknown)

$87K/yr – $133K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own NA PR strategy and regional storytelling across media with global alignment; manage press office ops, coach local teams, and lead crisis-ready messaging, while coordinating with social, events, and product marketing for integrated campaigns.

Growth/Marketing Ops: Own regional PR calendar, editorial priorities, and narrative framework with cross-functional launch timing.
Media Relationships: Build and maintain Tier 1 NA media ties and oversee spokesperson readiness across markets.
Execution & Storytelling: Translate complex topics into clear stories and drive proactive pitching across earned channels.

Job Description

Responsibilities

Develop and execute the NA PR strategy, including editorial calendars, narrative priorities, and regional messaging.
Align all regional plans with global brand communications and product launch timelines.
Establish and nurture direct relationships with Tier 1 agricultural trade media and mainstream outlets across NA where appropriate.
In cases where the local market manages direct relationships, coach and coordinate these media interactions through the respective market communications offices, ensuring consistent and effective engagement with all NA media partners.
Lead proactive pitching, interviews, feature placement, and spokesperson preparation.
Manage day-to-day press office operations and support local markets as needed.
Write and edit press releases, op eds, Q&As, speeches, media kits, and messaging documents.
Translate technical and complex topics into clear, compelling stories for diverse audiences.
Coach market communication specialists and ensure timely local execution of global/regional go-to-market activities.
Ensure brand guidelines, tone of voice, and messaging frameworks are respected across markets.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
8+ years of experience in PR or communications within multinational or matrixed environments.
Strong media relationships and experience securing impactful coverage in NA.
Excellent writing, editing, and narrative development skills.
Experience coordinating or coaching regional/local teams