Responsibilities

• Content Creation, Photography & Storytelling - Capture, source, and organize photos and video from school events, classrooms, and programs across all five campuses; coordinate with school leaders to surface high-interest, brand-aligned stories.
• Perform photo and video editing to produce social posts, reels, and short highlight pieces.
• Draft, design, and lay out marketing pieces that are consistent with the FLACS brand, including flyers, one-pagers, newsletters, social graphics, and recruitment collateral.
• Write clear, warm, strengths-based copy for a range of audiences, using brand-aligned vocabulary and plain language, primarily in English, Spanish, and other languages.
• Social Media, Email & Family Communications - Manage the day-to-day content calendar and posting across Facebook, Instagram, and YouTube; draft captions, build stories and reels, and monitor engagement.
• Execute email marketing campaigns and support initiatives to grow and segment the FLACS email list.
• Keep website content current in partnership with the Director, including events, news, and enrollment and community information.
• Student Recruitment & Enrollment (SRE) Marketing - Produce and deploy student recruitment marketing across print and digital channels, leading with the brand signature and the standard apply call-to-action.
• Support the enrollment funnel from awareness to application to registration, in partnership with the network and school SRE teams.
• Build, schedule, and translate post-lottery and student enrollment messaging using FLACS's bilingual email and text templates.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 1–3 years of experience in communications, marketing, social media, or content creation.
• Strong writing and editing skills, with proven ability to adapt tone for families, staff, and prospective candidates.
• Hands-on experience creating content for social media platforms such as Facebook, Instagram, and YouTube, including stories and reels.
• Comfort capturing photos and short videos, with basic editing skills and an eye for authentic, candid, dignified moments.
• Highly organized, able to manage multiple deadlines and a recurring content calendar.
• Clearance for fingerprint and criminal background check.

Preferred

• Working knowledge of the FLACS tool stack: Canva, Adobe Creative Suite, Mailchimp, ParentSquare, Schoolmint, Meta, Google Workspace, Eventbrite, and Claude.
• Basic experience with website content management and reading simple analytics.
• Experience in K-12 education, charter schools, or community-serving nonprofits.
• Connection to or familiarity with the South Bronx community.
• Bilingual English/Spanish a plus