Responsibilities

• Provide leadership, coaching, and accountability oversight to Regional Directors, Managers, Brand Ambassadors, Brand Specialists, Market Activation Managers, Activation Specialists, and Trade Advocacy personnel across all assigned Gallo-supported programs nationally.
• Travel extensively across markets (approximately 80%) to conduct in-market performance assessments, coaching visits, ride-withs, and execution audits.
• Evaluate field execution against established KPIs, program expectations, brand standards, account engagement objectives, and operational deliverables.
• Identify performance gaps, operational inconsistencies, leadership development needs, and market-level opportunities in real time.
• Deliver immediate coaching, feedback, and action planning to field leadership and personnel to improve execution and accountability.
• Ensure field leaders maintain strong communication cadence, coaching structure, prioritization, and visibility with their respective teams.
• Act as a mobile field coach focused on developing leadership capability, communication effectiveness, accountability, prioritization, execution consistency, and professional development across field leadership teams.
• Support Directors and Managers in developing field personnel through structured coaching, market planning, KPI management, account strategy, and execution optimization.
• Maintain visibility into field leadership communication cadence, travel schedules, coaching structures, 1:1 processes, and team engagement.
• Partner with SG leadership to identify leadership development opportunities and proactively address performance concerns.

Requirements

• Significant leadership experience within alcohol beverage, experiential marketing, hospitality, field sales, agency management, or trade advocacy environments.
• Proven experience managing multi-market field teams and driving accountability across geographically dispersed organizations.
• Strong background in coaching, field leadership, execution management, staffing oversight, and performance development.
• Exceptional organizational skills with the ability to manage multiple priorities simultaneously.
• Strong interpersonal and communication skills with the ability to influence at all organizational levels.
• Bachelor’s Degree required.
• Must be 21 years of age or older and able to obtain any required local or state liquor licenses.
• Valid driver’s license with safe driving record required.
• Ability and willingness to travel approximately 80% nationally.
• 5–7+ years leadership experience in beverage alcohol, experiential marketing, hospitality, field sales, trade advocacy, or related industries.