Responsibilities

• Own NAM Marketing Operations: Lead NAM marketing operations by executing strategies that align with both regional and global objectives, focusing on what resonates in NAM markets.
• Campaign Planning and Execution: Assist in planning, executing, and monitoring regional marketing campaigns, including campaign setup, content gathering, and local implementation.
• Marketing Material Localization: Support the creation and localization of marketing materials tailored for US, Canadian, and Mexican markets to ensure cultural relevance and effectiveness.
• Product Data Management: Ensure that product data and images are up-to-date and accessible across the region, facilitating seamless customer engagement.
• Digital Marketing Initiatives: Assist in the development and maintenance of digital marketing initiatives, including social media, email marketing, paid media, and website content, to enhance online presence. Thorough performance monitoring, analytics, and optimization are a must.
• Regional Marketing Coordination: Assist with the coordination of regional marketing requests, resource allocation, and ensure timely completion of marketing activities.
• Sales Enablement: Support sales enablement initiatives by ensuring the sales team has access to the latest marketing materials and product information.
• Translation Management: Manage the translation process from order to delivery to ensure all materials are accurately translated and culturally appropriate.
• E-Commerce Initiatives: Assist with planning and operations for future e-commerce initiatives, contributing to the growth of online sales channels.
• Brand management: support with North American brands management and upkeep, including brand pages updates, brand campaigns across digital, social, email; collateral production, and more.

Requirements

• Familiarity with B2B and B2C advertising strategies and campaigns.
• Proficient in MS Office and relevant applications.
• Experience with marketing campaigns on social media platforms.
• Fluent in English; proficiency in other languages is a plus.
• Willingness to travel approximately 10-15%.
• Relevant degree in Marketing, PR, Advertising, Communications, or a related field.
• Proven experience (3+ years) in Public Relations and Marketing Communication within an international company.
• Demonstrated success in designing and executing effective marketing or public relations campaigns.
• Experience supporting brand initiatives and marketing activities.
• Familiarity with social media platforms and marketing analytics.

Preferred

• Event planning experience is a plus but not required.
• Industry experience in welding is a plus but not required.
• Fluent in English; proficiency in other languages is a plus.