Responsibilities - Creative Strategy: Create thumb-stopping, culturally relevant creative that amplifies our brands and fuels community love; overseeing the creation and curation of compelling content reflecting the brand voice, aesthetics, and seasonal narratives. - Create and package ideas for brand moments, product storytelling, and creative campaigns; scale concepts from quick-turn social executions to larger storytelling initiatives. - Develop social-first creative concepts and campaign ideas. - Build content franchises and recurring series. - Translate brand strategy into platform-native content. - Create briefs for creators, designers, editors, and production partners. - Present concepts to clients via creative decks and virtual meetings. - Ideate and oversee lo-fi content production, from concept to posting; ensuring authenticity and platform fit. - Demonstrated ability to concept, shoot, direct, or produce social-first content. - Deep understanding of what performs in short-form video environments. Content Execution - Experience briefing creators and guiding content production. - Ensure content ladders up to channel strategy, audience targeting, and product priorities, taking a holistic 360° view (organic social, paid, influencer, email, and retention). Trend & Cultural Leadership - Keep a constant pulse on social-first trends, particularly on TikTok, and identify timely opportunities for brand participation. - Research beauty and social media industry trends, competitor strategies, and content innovations to inform creative direction. - Share weekly creative insights and trend roundups with internal teams and clients. Cross-Team Collaboration - Work hand-in-hand with the Content Creator team to develop holistic content plans to meet the needs of each client and outline plans for in-house and external talent to produce. - Partner closely with the Performance Marketing, Retention and Social Media teams to develop, and execute smart, unexpected creative content and storytelling in alignment with brand identity aesthetics; ensuring content supports strategic objectives and drives measurable business impact for our clients. - Collaborate with the Social Media team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices. Performance & Insights - Lead creative performance reporting, tracking engagement metrics and translating them into actionable insights. - Conduct A/B testing for social content to identify what drives performance and creative resonance. - Identify creative trends, wins, and learnings to continuously refine content approach. Portfolio Required: - Examples of social-first creative concepts and campaigns - Short-form video work (TikTok, Reels, Shorts) - Content strategies that translated into measurable engagement or business impact - Experience building content franchises or recurring social series