Responsibilities

• Develop and grow Diageo’s brand presence within assigned on-premise accounts and territory
• Identify and secure new account opportunities while strengthening existing customer relationships
• Establish and maintain a network of high-profile “Showcase Accounts” featuring strong brand visibility through menu placements, backbar presence, drink features, and point-of-sale materials
• Achieve or exceed territory sales, distribution, and activation goals
• Conduct engaging bartender and staff trainings to increase product knowledge and advocacy
• Develop and execute local activation and event calendars that drive consumer trial and brand awareness
• Collaborate with accounts to secure menu features, promotions, and specialty cocktails
• Maintain strong knowledge of Diageo brands, industry trends, and competitive activity
• Identify market opportunities and provide strategic recommendations to maximize brand growth
• Plan and execute trade, distributor, industry, and consumer-facing events

Requirements

• Bachelor’s degree preferred, ideally in Business, Marketing, Communications, or a related field
• Minimum of 2 years of experience in the alcoholic beverage industry, preferably within on-premise sales or brand marketing
• Existing relationships within the on-premise community strongly preferred
• Strong presentation, communication, and relationship-building skills
• Self-motivated with the ability to work independently and manage priorities effectively
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook
• Valid driver’s license, reliable transportation, and acceptable driving record required
• Ability to lift and transport up to 40 pounds on a regular basis

Preferred

• Results-oriented with a strong sense of ownership and accountability
• Organized and detail-oriented, with the ability to thrive in a fast-paced environment
• Strong interpersonal and networking skills
• Strategic thinker with a creative, entrepreneurial mindset
• Passionate about hospitality, spirits, and consumer engagement
• Comfortable presenting to groups and representing premium brands in-market

Benefits

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off
• Paid Holidays