Responsibilities

• Manage and optimize Meta advertising campaigns across Facebook and Instagram
• Oversee monthly advertising budgets of $1 million or more
• Scale campaigns while protecting profitability and performance targets
• Develop campaign structures aligned with acquisition and revenue goals
• Conduct continuous creative, audience, offer, placement, and landing-page testing
• Analyze performance using metrics such as ROAS, MER, CPA, CAC, LTV, CVR, and contribution margin
• Identify performance trends, opportunities, and risks before they materially affect results
• Collaborate with creative teams to develop high-performing concepts, hooks, messaging, and formats
• Translate campaign data into clear creative briefs and testing priorities
• Monitor attribution and tracking to ensure accurate performance reporting

Requirements

• Proven experience personally managing at least $1 million per month in Meta ad spend
• Demonstrated ability to scale Meta campaigns profitably
• Case studies showing results at the required spending level
• Advanced knowledge of Meta Ads Manager
• Strong understanding of campaign structure, bidding, attribution, audience strategy, and creative testing
• Experience managing direct-response or performance-marketing campaigns
• Strong analytical and problem-solving abilities
• Ability to make informed decisions quickly in a high-spend environment
• Excellent organization, communication, and reporting skills

Preferred

• Experience in e-commerce, lead generation, or another high-volume acquisition business
• Experience with YouTube, Vibe.co, or Amazon advertising
• Familiarity with GA4, Shopify, Triple Whale, Northbeam, Hyros, or similar analytics platforms
• Experience working closely with creative strategists, designers, video editors, and copywriters
• Knowledge of landing-page optimization and conversion-rate optimization