Responsibilities

• Own and evolve the Merchandise Marketing and Content strategy, aligning with overarching brand, artist, and business objectives
• Define and lead the marketing go-to-market (GTM) vision across product launches, music releases, and cultural moments
• Operate as a cross-functional leader, aligning stakeholders across Records, Radio, Festivals, and Brand Strategy
• Influence and drive strategic direction while ensuring executional excellence across all campaigns
• Identify new opportunities at the intersection of merchandising, music, and fan engagement
• Lead the development of integrated, multi-channel campaigns across merch, music, and experiential touchpoints
• Manage end-to-end execution of campaigns-from concept through delivery-ensuring timelines, budgets, and KPIs are met
• Drive storytelling that connects product to artist, music, and culture in meaningful ways
• Lead experiential marketing initiatives and ensure content capture is maximized for digital amplification
• Maintain and optimize the marketing GTM calendar across all product and content initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 6-8+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
• Proven experience leading integrated marketing strategies and campaigns from concept through execution
• Strong leadership experience managing and developing teams
• Demonstrated ability to influence cross-functional stakeholders and drive alignment
• Deep understanding of the intersection between commerce, content, and culture
• Strong experience building multi-channel marketing plans across social, digital, editorial, and experiential formats
• Experience producing and scaling experiential marketing strategies tied to content capture
• Proven ability to operate independently while managing multiple priorities in a fast-paced environment
• Strong analytical mindset with experience using data to inform strategy and creative decisions