Responsibilities

• Develop and implement integrated marketing plans that encompass brand awareness, digital marketing, social media marketing, content marketing, SEO, email campaigns, print advertising, and performance marketing strategies.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid channels to maximize ROI.
• Oversee website content management using ensuring site updates align with branding goals and incorporate SEO best practices.
• Utilize analytics tools like Google Analytics to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Create engaging content tailored to target audiences that highlights our services, promotions, and educational material to enhance client engagement.
• Coordinate with medspa staff to work retention campaigns and lead capture strategies
• Manage marketing budgets effectively while tracking campaign results to ensure optimal resource allocation.
• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform strategic decisions.

Requirements

• Proven experience in digital marketing with a strong emphasis on SEO, social media marketing, multichannel marketing, and advertising sales.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Familiarity with website management
• Demonstrated ability to develop compelling copywriting tailored for various platforms including social media posts, blogs, newsletters, and print ads.
• Strong understanding of performance marketing metrics with a track record of optimizing campaigns for maximum engagement and conversions.
• A passion for aesthetics and client education is essential.
• Experience working within the health or wellness industry is a plus.

Benefits

• Flexible schedule