Medicare Brand Marketing Manager - Preferred Hybrid in Minneapolis, MN at UnitedHealthcare | Minneapolis, MN | $92K/yr – $164K/yr

UnitedHealthcare

Medicare Brand Marketing Manager - Preferred Hybrid in Minneapolis, MN

Minneapolis, MN (Hybrid)

$92K/yr – $164K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive Medicare brand strategy and competitive insights to shape positioning, messaging, and campaigns.

Own Medicare brand competitive intelligence strategy and ad‑hoc deep dives
Must-have: 4+ years of direct-to-consumer Marketing experience
Standout: Cross-functional leadership with Brand, Creative, Legal, Compliance, and agencies

Job Description

Responsibilities

Lead Medicare brand competitive intelligence strategy and artifacts, partnering closely with Strategic Insights and key marketing stakeholders to deliver actionable insights that inform UHC Medicare positioning, messaging, and go-to-market decisions. Manage ad‑hoc brand competitive deep dives throughout the year on priority topics, products, and features to inform business decisions
Serve as the marketing SME for the Competitive Intelligence AI tool, ensuring marketer perspectives are represented as new capabilities are explored, tested, and refined. Support continued adoption through end‑user education, trainings, and rollout support as needed
Oversee development of key brand assets and storytelling initiatives, including member testimonial strategy and content, from concept through execution
Support the annual Medicare Brand campaign, managing the paid digital strategy and execution. Develop compelling marketing plans and briefs and then activate through marketing teams and cross-functional partners. Partner cross‑functionally with Brand and Creative, Legal, Compliance, Regulatory Affairs, and external agencies to ensure work is effective, compliant, and on strategy
Contribute to the development of Medicare brand messaging and leadership messaging, based in consumer insights, helping shape and evolve the Medicare value story in collaboration with Corporate Brand, Product, and LCRA partners
Advance endorsement and claims strategy, ensuring all messaging is validated, compliant, and effectively leveraged across marketing channels. Proactively develop the strategy and identify new opportunities based on consumer needs and trends. Develop marketing playbooks and marketing plans to educate end users and serve as the primary marketing point of contact for endorsement‑related guidance and marketing strategies
Support brand governance and naming strategy, working alongside Corporate Brand, Creative, and Marketing Leadership. Ensure naming recommendations are consumer-centric, compliant, aligned to brand standards, and ready for market use
Champion innovation and capability development in partnership with marketing teams and the business (distribution, product, experience, digital, etc.), guiding from discovery, concept and readiness through landing as operationalized capability

Requirements

4+ years of direct-to-consumer Marketing experience
Experience working with brand and creative teams or agencies to develop, plan and execute multi-channel marketing campaigns
Experience working in and engaging with clients and/or stakeholders in a matrixed, fast-paced, dynamic environment
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Demonstrated ability to collaborate and create strategies cross-functionally
Proven ability to be highly organized and to multi-task, managing and prioritizing several deliverables at a given time
Proven solid personal communication skills and the ability to influence and build collaborative relationships across the business
Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Preferred

Experience in competitive analysis tools (e.g. Competiscan, MediaRadar, etc.)
Experience leading marketing strategy for new video development
Experience in Medicare or Medicaid Marketing
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

UnitedHealthcare

When it comes to your health, everything matters. That’s why UnitedHealthcare is helping people live healthier lives and making the health system work better for everyone. Our health plans are there for you in moments big and small, delivering a simple experience, affordable coverage, and supportive care. At UnitedHealthcare, part of the UnitedHealth Group family of businesses, we are working to create a system that is connected, aligned and more affordable for all involved; one that delivers high quality care, responsive to the needs of each person and the communities in which they live. With connections to more than 1.3 million physicians and care professionals and 6,500 hospitals and care facilities across the globe, we can collaborate in new ways to improve patient care while providing customizable and comprehensive solutions in any marketplace, anywhere.Our ValuesIntegrity: Honor commitments. Never compromise ethics.Compassion: Walk in the shoes of the people we serve and those with whom we work.Relationships: Build trust through collaboration.Innovation: Invent the future. Learn from the past.Performance: Demonstrate excellence in everything we do.For more information about UnitedHealthcare, click here: https://www.uhc.com/For information about careers at UnitedHealthcare, click here: https://www.workatuhc.com

Founded in 1977

Hopkins, Minnesota, USA

16K employees (682 in marketing)

www.uhc.com