Responsibilities

• Assists the associate media director in determining the best paid search strategy for clients
• Ensures paid search accounts are delivering on client expectations
• Collaborates with integrated media and analytics teams to develop recommendations as well as provide analysis and actionable insights
• Forms decisive and insightful strategies to meet client objectives
• Demonstrates thorough understanding of client business and how to achieve results
• Understands client objectives, resources, and pros/cons of approaches to address them
• Demonstrates initiative to learn business planning from supervisors
• Stays current with the ever-changing digital landscape and its impact on clients’ paid search efforts and actively shares findings with the team
• Tests, learns, and applies findings where necessary
• Proactively measures activity to continuously improve client results

Requirements

• A bachelor’s degree in a related field
• A minimum of 6-8 years of hands-on paid search/SEM experience
• Working knowledge of Google Ads and Microsoft Ads
• Experience managing multiple paid search accounts
• Experience using Google Analytics 4 (GA4)
• Experience with organic search/SEO principles, third-party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush)
• Proficiency in Google Shopping and Performance Max (PMAX)