Senior Manager, Media Strategy (Remote)
Monks
Nashville, TN (Remote)
$75K/yr - $85K/yrAgencyFull-timeSenior level3+ years exp.
2 days ago
Media Supervisor (Hybrid)
Denver, CO (Remote)
$80K/yr – $100K/yrMid Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own omni-channel media planning and optimization, turning audience research and market signals into KPI-driven media mixes and ongoing campaign improvements.
- Growth and Media Strategy: Own multi-channel plans, audience insight, and budget-aligned optimization.
- Campaign Ops and Collaboration: Lead setup, tracking, reporting, and cross-team execution with vendors and clients.
- Insights and Growth: Translate data into forward-looking strategies while mentoring juniors and spotting new opportunities.
Job Description
- Develop and lead omni-channel media strategies aligned to client objectives and KPIs
- Conduct audience, competitive, and industry research to inform media planning and optimization
- Determine strategic media mixes using research tools and data insights
- Collaborate with creative, account, and client teams to ensure cohesive campaign execution
- Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
- Manage budgets, media authorizations, vendor relationships, and billing reconciliation
- Translate performance data into actionable insights and future-facing strategies
- Stay current on media trends, emerging channels, and new opportunities
- Mentor and support junior team members, fostering growth and collaboration
- Contribute to new business efforts, agency POVs, and internal training initiatives
Madden Media
The marketing agency for destinations. Part data-focused, part creative—entirely obsessed with making your spot the next big thing.Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs.Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.
Traffic Signals
Monthly Visitors
6K
Traffic Source Mix
Search
30.7%
Direct
52.5%
Referral
6.8%
Social
8.6%
Paid
1.3%
Headcount Trend
Current headcount: ~279
Marketing Team
Marketing Team Size
114 (41% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Matthew Ormsbee
Director, Marketing Communications
At the company for 6 years 1 month
Whitney Attebury
Director, Email Marketing
At the company for 2 years 11 months
Kaz Walls
Associate Director of Marketing Technology & Chief Linguist
At the company for 7 years 3 months
Jocelyn J.
Senior Experiential Marketing Manager
At the company for 1 year 6 months
