Responsibilities - Lead Campaign Strategy & Execution: Oversee the development, execution, and management of integrated media campaigns across multiple automotive brands. Guide the planning activity for assigned accounts to assure top-tier quality. - Team Leadership & Mentorship: Supervise, train, and give direction to Media Planners, Coordinators, and Assistant Media Planners. Conduct information gathering for employee performance reviews to support team growth. - Vendor & Media Partner Relations: Negotiate print media buys and interact with publication sales managers, as well as spot radio, television and digital sales representatives on both a local and national level. - Data & Competitive Analysis: Oversee major data gathering and proposal evaluations for high-level media plans. Monitor competitive activity, translating market insights into actionable reports for account services and clients. - Campaign & Financial Oversight: Maintain strict precision over billing, budgeting, and reconciliation workflows. Monitor campaign performance, track pacing, and quickly resolve delivery discrepancies. - Client & Meeting Management: Actively participate in and attend client status meetings and appropriate industry media seminars, effectively presenting data and strategic takeaways. Requirements - Education: Bachelor’s Degree required (Advertising, Marketing, or a related field is a plus). - Experience: 3-5 years of dedicated Media Planning experience required. - Technical Skills: Highly proficient in Microsoft Office Suite (especially Excel and PowerPoint), Google Workspace, internet software, and media research-specific platforms. - Reasoning Ability: Strong common sense understanding to efficiently carry out written, oral, or diagrammed instructions and solve standardized problems. - Work Environment & Physical Demands: This position operates in a normal office environment with occasional travel required to supported markets or clients. Employees must regularly communicate (talk and hear), sit, walk, and use hands/fingers to handle tools or spreadsheets. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Nice_to_have - Strategic & Analytical Mindset: Comfortable working with complex numbers, budgets, and spreadsheets, featuring strong mathematical abilities. - Leadership & Collaboration: A proven track record of guiding junior team members, collaborating across cross-functional teams, and building strong relationships with clients and media vendors. - Detail-Oriented & Accountable: Highly detail-oriented with a strong focus on quality control, campaign accuracy, and dependability. - Proactive Industry Insights: Curious and forward-thinking, with a habit of monitoring trade publications for emerging media trends and innovative multicultural opportunities. - Excellent Communicator: Strong verbal and written communication skills, with the ability to easily draft clear memos and present complex data to diverse groups. Benefits - Medical, Dental, Vision, and 401k Matching - Unlimited PTO and Sick Time, Monthly Mental Fitness Day About Company - “Smart advertising campaigns begin with smart media choices. No matter how creative the message, if the right consumer doesn’t see it, the message will be lost.”GP GENERATE is a boutique advertising agency that was created on the foundation of big agency experience. We are a “media first” advertising agency. We provide our clients with comprehensive communication solutions that are not only efficient, but also effectively tailored to a their specific needs and advertising goals. We understand that media is where clients invest the bulk of their marketing communication dollars – In order to generate the greatest ROI, it is critical that they make their investment decisions wisely. Therefore, we take a fresh approach to every media plan. We do what’s best for our clients and their business. No Location - Los Angeles, California, United States - Hybrid