Responsibilities

• Contributes strategically to clients’ overall marketing plans by translating the brand’s strategic imperatives and objectives to actionable media objectives.
• Manages a media team at various levels and overseeing tasks such as actuals, trafficking, etc.
• Partners with internal teams and client to define client’s media strategy and leads the planning process from start to finish.
• Manages performance across campaigns and translates campaign metrics into actionable insights, implications, and optimizations.
• Oversees day-to-day operation of all media activity, including campaign financials, contracting, and ongoing maintenance.
• Oversees the development, timing, and accuracy of planning deliverables, processes, templates.
• Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment.
• Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director.
• Builds rapport with clients by delivering media recommendations, status updates, and POV.
• Maintains strong relationship with publisher partners to help facilitate planning and buying process, client and internal POVs, and to stay abreast of latest updates and offerings.

Requirements

• 4–6+ years relevant experience.
• Minimum of 4+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC.
• Experience leveraging third-party research (eg, Kantar) to inform media recommendations.
• Experience in reporting and translating data into strategic insights and recommendations
• Experience supporting financial management processes, including invoicing, actuals tracking, and budget reconciliation
• Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies.
• Competency in media math, financial management, publisher terms and conditions and performance reports.
• Knowledge of media research tools (audience insights, competitive creative/spend).
• Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, MediaOcean, etc).

Preferred

• Familiarity with MediaOcean buying platform.
• Acts as team point person for group account assignments.
• Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings.